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Attending industry conferences can be a Catch 22. On one hand, these events offer unique opportunities to connect with prospective clients, business partners and industry leaders, but on the other hand, they can take valuable time away from the action taking place within your office. Because of that, it’s absolutely essential to make the most out of your time spent at industry conferences and events. These five tips can help you do just that. Plan Ahead: Get to know the conference agenda and what events guests are slated to attend. Preparing ahead of time will help you plan your schedule to know which sessions are available and best for you, and allow you to build time to connect with important contacts while there. Stand out from the crowd: Most industry events will feature hundreds and thousands of exhibitors so it’s important to optimize your visibility before and while you attend.

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There’s one question every franchise start-up wants to know: How can I get franchisees to join my system? It’s a burning question for so many franchisors and one that could make or break a business owner’s decision to leap into franchising, especially when considering how many franchise concepts are competing for the same thing — quality leads. So, how can franchises fighting for their voices to be heard actually rise above the rest? Well, implementing a strategy that uses these four approaches to lead generation is an excellent start. Integrated marketing can help create program awareness and attract prospective franchisees to a particular brand and system. By hiring a professional agency specializing in integrated marketing, it will provide you the tools to publicize your brand and attract potential clients and investors. By using creative and thoughtful marketing tools — such as developing an interactive and mobile responsive website, delivering brand

  There are many franchisees who leave the marketing up to the owner(s) of the parent company.  However, this won’t serve to keep your particular business afloat.  Even if you have the ideal location, you will still be missing out on many opportunities to get new customers through the door if you rely solely on the parent company.  Don’t just leave it up to them.  Get in the game yourself and make your business outshine them all. Here are 5 ways to create an online presence for your franchise. Build a Website.  How does the parent company’s website look?  How easy is it to navigate?  Do you think that consumers would find it professional looking?  Does it correctly represent the brand?  Answer these questions for yourself and make your website using the answers to the questions.  Remember though that you will still need to represent the brand as your contract

If you’re looking for a franchise-recruiting site to help take your career goals to the next level, there are a number of important things that you’ll want to keep in mind. Remember that not all franchise-recruiting sites are created equally. When you consider the fact that becoming a part of a franchise is one of the most important steps that you can take in your life, you always want to make sure that you’re doing your due diligence to help find a site that is right for your own personal situation. 1. Evidence of a Solid Business Model Perhaps the most important thing that you’ll want to look for in a franchise-recruiting site is evidence that some type of resilient business model exists for this particular opportunity. This doesn’t necessarily mean that you should always go with a franchise that has been around for decades or that even spells out

Today marks Amazon’s first ever “Christmas in July” celebration, also know as “Prime Day.” This online retailer is scheduled to roll out a super-sized summer savings event, promising bigger deals better than traditional Black Friday and Cyber Monday. Prime Day was announced online a week ago, and since then, big box stores such as Wal-Mart, Best Buy and Target have caught up to this new promotion, quickly hopping onboard with their “Christmas in July” deals. This shows that brick-and-mortar retail stores are becoming smarter and quicker when competing against online retailers. In short, they want to play the same game as the digital giants. Since the advent of e-commerce, brick-and-mortar retailers have struggled to keep up with consumers’ demands for convenient, online shopping. But with the evolution and expansion of e-commerce, brick-and-mortar stores have been able to catch up with sites like Amazon to create a more personalized and engaging

Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this, and can involve everything from press releases to content marketing campaigns to getting the franchise involved in the community. Often, hiring public relations firms to handle this for franchise companies is the best way to handle this aspect of the business, and firms with special experience with franchises are best for this purpose. It is too easy to get lost in the crowd for most franchise companies. There is a lot of competition out there, and the main company, as well as their franchisees have to go out of their way to make an impression on the public. A professional public relations firm can give a company the

Whether you’re using Facebook for personal use to connect with friends and family, or to engage customers with your brand, we can all agree that Facebook has evolved significantly from a social tool to an effective marketing tool. In just over a decade, this social platform has changed from connecting college students at Harvard University to connecting businesses with their consumers. And, now Facebook is expanding into the publishing world by connecting content to targeted audiences with its recent rollout of Instant Articles. Facebook’s Instant Articles allows publishers to create interactive news articles with fast loading videos, images, interactive maps, etc. for mobile devices. So, what does that mean for PR pros? Since Facebook’s Instant Articles is changing the dynamic of how we read articles, PR pros might have to adapt the way they deliver information to journalists and reporters. Press releases and online media kits might require photos and/or

Have you ever missed something on TV? Or heard of a video clip somewhere online and didn’t know exactly where to find it? If you answered yes, you are in good company. Millions around the world have had this experience and probably gotten a similar response on how to find that video – YouTube it! May marks the 10-year anniversary of YouTube. The first video ever posted, titled “Me at the zoo,” was posted by co-founder Jawad Karim. What may have seemed like a waste of time and energy is now a $40 billion global platform. YouTube, along with other social media channels, have become more important than ever to brands. Some people have launched entire careers through social media channels. For brands, social media can have an equal impact. Social media not only enhances a company’s connection with its customers, it can also enhance traffic to a website. TopFire

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Whether you call it “playing the field,” or just starting “a whole new ballgame,” the National Football League (NFL) is the latest and probably biggest business to enter the digital game. In March, the NFL announced it intends to sell the national distribution rights of a regular season game this year to an Internet company. The October game between the Jacksonville Jaguars and the Buffalo Bills will be broadcast on television in those teams’ home markets, however the rest of the country will only be able to watch online. No distributor has been chosen as of yet, but the announcement alone marks a unique point in business history. A Forbes article quotes panelists of the 2015 CeBIT conference as saying that in the next 5 years, 80 percent of the world’s population will be using smartphones. Which means within that time, 80 percent of the world population will have access