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The Art of Content Development

Tuesday, 17 November 2015 by

Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start off with a simple question. Well, maybe it’s an easy one. I’m setting up a company. I’ve been told that mastering the art of content development is essential for building my brand name. I’ve also been told that it’s crucial for my marketing needs and the marketing industry at large. Where should I start? Content development is usually managed without a particular approach. From personal experience, I have observed that content is not improved or polished up for several years from the time of writing. Then, all of a sudden, as part of site redevelopment, new content is posted and included in the project scope. In a totally perfect scenario,

Hand of caucasian businessman emerging from office desk loaded of paperwork invoices and a lot of papers and documents holding white flag asking for help

Behind every strong franchise is an effective crisis management team or PR agency. Take Subway, for instance. Ever since the news broke out about how the FBI raided Jared Fogle’s home for child pornography, Subway has made top headlines in almost every major publication week after week. Thank goodness, Subway’s public relations team stepped in immediately to do some damage control throughout the entire investigation—proactively working to prevent the crisis from spiraling out of control.   As we learned from Subway, the worst thing about a crisis is the fact that it can pop up at any time—ready or not. When a huge issue unfolds, it’s easy to freeze up. People are running around trying to decide who makes the decisions. When should you put out an initial statement on the issue? What hybrid and broadcast media outlets deserve a response? The immediate frenzy that occurs is stressful in itself.

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