Sunny Day In Denver ColoradoWith Franchise Expo West in Denver only a few short weeks away, the TopFire Media team is hard at work prepping for sessions, meet-and-greets and more. If you’re heading to the high country for one of the year’s top franchise shows, make sure to stop by and hear TopFire Media President Matthew Jonas share his expertise and tips for franchise development.


Whether you’re an established business owner or a start-up franchisor looking to expand your reach, there will be plenty of knowledge to go around. Among the opportunities to interact with TopFire Media are our three engaging presentations sure to enhance your digital marketing strategy:

Learning From The Best

Tuesday, 09 February 2016 by

Franchising is one of the most important business developments of the last century, and though it uses the shared wisdom of successful business owners to form rock-solid business strategies, it is by no means easy. No one knows that more than iFranchise Group founder and CEO Mark Siebert, who has worked with more than 30 Fortune 2000 companies and more than 500 startup franchises in his over 30-year career in the franchising world. “I’ve spent a good portion of my career giving franchise advice to people and learning from colleagues who are some of the most knowledgeable people in the industry,” Siebert said. “I have had a long standing goal to compile all that knowledge into one, convenient package — a guide of sorts to franchising.” That guide comes in the form of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever, released on Entrepreneur Press in

When it comes to developing a comprehensive digital marketing strategy, an effective email marketing campaign is still one of the best tactics to use. For many brands, a solid email marketing campaign can seal the deal in terms of reinforcing key messages and driving website traffic. But, an email campaign is only as effective as its open rate, which can take a direct hit if your overall deliverability is poor. According to Statista, recent data published by cyber security firm Trustwave revealed that 60% of inbound emails in 2014 were spam—meaning that spam filters are working harder to ensure that email users receive safe, solicited content. Knowing what triggers these filters can help any well-meaning email marketer dodge the dark recesses of a spam folder. Get permission Your content will resonate best with those willing to receive it. Make sure that you have every recipient’s permission and that you manage

Google’s Mobile Friendly Change

Tuesday, 14 April 2015 by
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Get ready! April 21st Google is making a change. What will be different? For business owners, it could mean losing customers to competitors; but a simple test now could help you in the future. Google’s change relates to its search algorithm. Starting April 21st, websites with mobile configuration errors will be penalized in mobile search results. That could lead to a lower ranking for your website. There are a number of requirements that can result in a lower ranking for your website if they are not followed. Content size, touch elements, flash usage, font size, mobile crawl errors, and faulty redirects are some of the areas where requirements must be met or your website’s search rankings will be penalized. According to statcounter.com, in 2015, more than one-third of all searches worldwide are being done on mobile devices, up almost 10 percent from the previous year and expected to grow significantly

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Let me tell you the story of young love. Beginning almost a decade ago, social media met marketing strategies for businesses, and they’ve remained the hottest couple on the market since. Here are three things to think about when marketing your business on social media in 2015:   Which social media platform is the platform for you? Utilizing every social media platform in a marketing campaign is great, but depending on your business/brand, there may be one that will help you market your business more effectively than another. You may find that being consistently visible on a specific social media platform can help to generate more business than sporadic visibility on a multitude of platforms. Find what works for your brand and go from there.   There is such a thing as “overdoing it” on social media. Being consistent and active on social media is great, but be careful not

9 Social Media No-Nos at a New Job

Thursday, 26 February 2015 by

Tip #2 Don’t delete old colleagues While you may have moved on from your old job, it almost never makes sense to delete old colleagues, according to Matthew Jonas, president of TopFire Media, a Chicago-based digital marketing agency. “Deleting old colleagues can be a sign that you are someone who is prone to burning professional bridges,” Jonas says. “Unless there is a legitimate reason, (like) if the colleague is especially hostile toward you or might somehow sabotage your career through a post, I’d strongly discourage new employees from deleting old colleagues.” In fact, there’s actually a lot of upside to keeping those connections because social media can be such a strong networking tool. “You never know which one of your former colleagues will become your newest team member down the road,” Jonas says. Tip #3 Don’t brag about professional success It’s never been considered a good idea to talk with

Understand Your Customers Next, make sure you know your customers so that they’ll be more likely to click on your site and better yet, visit multiple pages. “Research the target audience, know their habits and what they find important in life,” says Matthew Jonas, president of TopFire Media, a digital media firm in Homewood, Ill. that specializes in marketing solutions for franchise organizations. “Learn their needs and wants so that they can be properly reached through the SEO and media strategy. This will produce better quality content that will engage customers and improve rankings.” Sell a Service, Not a Product Once you know your customers wants and needs, speak to them directly. Small businesses may fail in successfully engaging customers online when they only try to sell products, not services. For example, says Jonas: “A dentist tries to sell dental care when he or she should be focused on what

If you went to a party, would you stand in a corner and not talk to anyone? So-called wallflowers do exist, but we can tell you from experience, it’s not that much fun. If you think about it, LinkedIn is like a party. But it’s as if people from all kinds of businesses showed up at the same place. In a gold mine like that, why wouldn’t you want to talk to as many people as possible? Of course, the problem then becomes, how do you start a conversation? With this in mind, we give you 4 steps to stand out when you’re on LinkedIn. 1: Your Profile Whether you are creating a page for a business or yourself, you need that introduction. Write about who you are, what you do, and any skills you may have that you don’t necessarily use every day on the job. Include a picture.

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  Integrated marketing communications has become the newest focus for marketing franchise businesses in the last two years. When creating powerful marketing campaigns for your franchise business, creating an integrated PR, marketing and advertising campaign allows you to dominate your audience’s attention by communicating the same messages across multiple channels. Although integrated marketing communications requires a great deal of diligence, it creates a competitive advantage, setting your company apart from the competition. Here are ways integrated marketing communications can benefit your franchise. 1. Integrated marketing reminds and updates prospective franchisees about your business, assisting them in moving comfortably through the stages of their buying process. 2. Integrated marketing creates consistency and credibility to your messages. When PR, marketing, and social media are not intertwined with one another, it often creates disjointed messages, creating confusion and ambiguity with your audience and most importantly, prospects. 3. Integrated marketing ultimately saves you time

Is Your Website SEO Responsive?

Friday, 24 May 2013 by
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Search Engine Optimization (SEO) is becoming a huge influence on how to effectively market your business.