In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.”

Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee.

“Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.   

“Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.  

In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads.

Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact.  

“Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.  

Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips in OK Google, Let’s Talk About Voice Search. Check it out here!  

“If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.  

Brands across all industries embrace content marketing as a valuable means for online storytelling. However, this tactic also paves the way for more effective franchise recruiting. Franchisors who tailor a content strategy around the needs and search behaviors of ideal candidates boost their visibility, as well as their chances of attracting quality leads. What does this mean for the growing franchisor that has a story to tell, but isn’t sure how to tell it? TopFire Media, an award-winning public relations and digital marketing agency, has helped franchisors of all sizes crack the content code. Here are 3 reasons why this tactic is the perfect gateway to effective recruitment: A solid content strategy helps you move the right audience to action Perhaps you’ve found that the prospects that discover your brand within the sunken place of search and request more information tend to be unqualified or underqualified. In our experience, disjointed