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Brands across all industries embrace content marketing as a valuable means for online storytelling. However, this tactic also paves the way for more effective franchise recruiting. Franchisors who tailor a content strategy around the needs and search behaviors of ideal candidates boost their visibility, as well as their chances of attracting quality leads. What does this mean for the growing franchisor that has a story to tell, but isn’t sure how to tell it? TopFire Media, an award-winning public relations and digital marketing agency, has helped franchisors of all sizes crack the content code. Here are 3 reasons why this tactic is the perfect gateway to effective recruitment: A solid content strategy helps you move the right audience to action Perhaps you’ve found that the prospects that discover your brand within the sunken place of search and request more information tend to be unqualified or underqualified. In our experience, disjointed

When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!  

There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits of a media mention or two go far beyond that one time “name in the lights.” In his latest contribution to Franchise Expo, our president Matthew Jonas shared some top tips on making a piece  of earned media count in every marketing campaign. See what he said here!  

HOMEWOOD, Ill., May 8, 2017 — The Board of Directors and executive team of iFranchise Group (www.ifranchisegroup.com), a leading franchise consulting firm based in the Chicago area, announced today they have sold their interest in Franchise Dynamics to Executive Decisions Group. As part of the transaction, iFranchise Group and its principals have acquired complete ownership of digital media and public relations agency, TopFire Media. “We believe this new structure will enable each of our companies to concentrate our energies and resources on the core components of our respective business models. Ultimately, it will allow us to work most effectively and in the best interest of all our franchisor clients,” said iFranchise Group President, David Hood. The franchise industry is an immense and ever-evolving sector of the U.S. economy, generating $674 billion in economic output and 2.5 percent of the Gross Domestic Product (GDP), per reports published by the International Franchise Association1. “With

For franchise marketers, LinkedIn is perhaps a yet-to-be fully tapped resource for franchise lead generation. By recent count, it’s home to nearly 470 million profiles just begging to be explored via your franchise opportunity. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on profile optimization and engagement tactics to transform the business platform into a top lead generator. See what he said here!  

“If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your franchise opportunity.” In his latest contribution to Franchising USA, our president Matthew Jonas shared his insights on how to tell the brand story on an emotional and logical level to your preferred franchise buyer, and how all things digital start with strategic messaging. See what he said here!

Understanding how social and SEO go hand in hand is paramount for franchise brands. Yes, it’s just a portion of the overall pie when it comes to lead generation, but as it stands now, Google is running the show. As such, our president Matthew Jonas shared some top tips with Franchise Expo on optimizing social to improve search rankings for potential franchise buyers. Check it out here!  

Quality SEO is one of the most critical components of franchise lead generation, and hiring a professional agency that has the complex know-how of search engine optimization is a sure bet! But, that doesn’t mean there aren’t a few basic tactics the at-home-marketers can’t implement today to put the franchise brand well on its way to quality rankings. Our president Matthew Jonas shared a few of those top tips with Franchise Expo here!  

There is an art to email marketing. In order to maximize its potential, brands must give ample thought to audience, content and the campaign’s overall objective. When any one of these areas are lacking, brands stand to launch a campaign that garners a high bounce rate – or worse, sits unopened in the dark abyss of an inbox. Looking to improve the performance of your email marketing campaigns? Our digital marketing agency in Chicago is sharing five of the most common email marketing mistakes, as well as some tips to help you avoid them. 1. The email has a weak subject line How many times do you open an email because of its catchy subject line? On the other hand, how many emails do you delete or “mark as read” because the subject line is less than stellar? When crafting an effective subject line, it helps to remember that your

An effective website is the cornerstone of any franchise recruiting strategy, as it’s the primary destination for potential franchisees seeking information about your opportunity. Different from a corporate website, franchise recruitment sites have multiple objectives: Answer preliminary questions about the opportunity Showcase key aspects of your program Strengthen lead generation Move prospects along to the next step in your franchise sales process Given all of these objectives, function is just as critical as aesthetics. Have you thought about building or redesigning your franchise recruitment website? Bear these objectives in mind before you begin: Is my franchise recruitment website responsive? Many potential franchisees will research your opportunity using their smartphone, so a successful franchise recruitment website must be mobile-responsive. Seek out a web design and development team that will perform a cross-check across desktop, mobile and tablet browsers. The site’s appearance and performance should be quick, streamlined and easy-to-digest, no matter

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